top of page

AcroStrong

+ Branding    +PR     + Graphic Design     +UX     +UI     +Systems Design     + Community     + Design Persuasion

About:

AcroStrong is an acro yoga, calisthenics, and recreational partner acrobatics studio located in Boston, MA that opened

in 2017.

Task:

Establish and promote a strong brand identity through copywriting (with language consistent across platforms), print materials, digital materials, logo design, and media planning and content. Additional tasks included designing and maintaining management structure, managing public relations and overseeing financials. 

Print Materials:

business_card_mockup.png

Business Cards

(that double as a a free class pass!)

Stickers!

(for people who do Acro, stickers are kind of a thing. especially at festivals, where hundreds of water bottles line the mats, they're one of the most important marketing tools for teachers and studios. )

sticker_mockup.png
sticker_mockup 02.png
sticker_mockup 02.png
sticker_mockup 02.png
sticker_mockup 02.png

Postcards

Of course, we wanted the instructors to look snazzy too :)

postcard_back_mockup.png
shirt design_02.png
51651947_389055708536955_152978420885828

The staff was pretty excited when the shirts arrived

Digital:

Scroll over to see how the site was designed...

it's pretty cool!

05_Laptop_edited.png
05_Laptop_edited.png

Installing , programming, and modifying MindBody in order display cohesive branding, as well as reflect the client's desired structure was another major aspect of the project. Not only did it have to function in conjunction with the website, but it also served as an outline for the management structure co-developed with the client.

mobile_site_edited.png
mobile_site_edited.png
bottom of page