AcroStrong

+ Branding    +PR     + Graphic Design     +UX     +UI     +Systems Design     + Community     + Design Persuasion

About:

AcroStrong is an acro yoga, calisthenics, and recreational partner acrobatics studio located in Boston, MA that opened

in 2017.

Task:

Establish and promote a strong brand identity through copywriting (with language consistent across platforms), print materials, digital materials, logo design, and media planning and content. Additional tasks included designing and maintaining management structure, managing public relations and overseeing financials. 

Print Materials:

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Business Cards

(that double as a a free class pass!)

Stickers!

(for people who do Acro, stickers are kind of a thing. especially at festivals, where hundreds of water bottles line the mats, they're one of the most important marketing tools for teachers and studios. )

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Postcards

Of course, we wanted the instructors to look snazzy too :)

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The staff was pretty excited when the shirts arrived

Digital:

Scroll over to see how the site was designed...

it's pretty cool!

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Installing , programming, and modifying MindBody in order display cohesive branding, as well as reflect the client's desired structure was another major aspect of the project. Not only did it have to function in conjunction with the website, but it also served as an outline for the management structure co-developed with the client.

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