AcroStrong is an acro yoga, calisthenics, and recreational partner acrobatics studio located in Boston, MA that opened in 2017.
Develop and promote a strong brand identity through copywriting (with language consistent across platforms), designing print materials, digital materials, logo and iterations, and media planning and content. Additional tasks included designing and maintaining management structure, managing public relations and overseeing business finances.
Tone of Voice
That double as a a free class pass!
For people who do Acro, stickers are kind of a thing. Especially at festivals, where hundreds of water bottles line the mats, they're one of the most important marketing tools for teachers and studios.
Distributed at promotional events, festivals, and local businesses.
Of course, we wanted the instructors to look snazzy too!
The staff was pretty excited when the shirts finally arrived.
Installing , programming, and modifying MindBody in order display cohesive branding, as well as reflect the client's desired structure was another major aspect of the project. Not only did it have to function in conjunction with the website, but it also served as an outline for the management structure co-developed with the client.
Google My Business
Creating, and managing AcroStrong's Google Business Profile was one of the most important tasks completed for this project. This allowed the studio to be found on Google Maps and connect with clients across Google platforms. Additionally, it allowed us to track and monitor how customers are interacting with AcroStrong on Google.