ACROSTRONG

About:

AcroStrong is an acro yoga, calisthenics, and recreational partner acrobatics studio located in Boston, MA that opened in 2017.

Task:

Develop and promote a strong brand identity through copywriting (with language consistent across platforms), designing print materials, digital materials, logo and iterations, and media planning and content. Additional tasks included designing and maintaining management structure, managing public relations and overseeing business finances. 

BRANDING

DIGITAL PRODUCT

 

 

 

ACTIVATION

Brand Identity

Logos

Print Promotion

Digital Promotion

Graphic Design

Tone of Voice

Copywriting

Content Strategy

Web Design

Ecommerce

Google Business

Social Strategy

Advertising

Community-Management

business_card_mockup.png

Business Cards

 

That double as a a free class pass!

Stickers

 

For people who do Acro, stickers are kind of a thing. Especially at festivals, where hundreds of water bottles line the mats, they're one of the most important marketing tools for teachers and studios.

sticker_mockup.png
sticker_mockup 02.png
sticker_mockup 02.png
sticker_mockup 02.png
sticker_mockup 02.png

Postcards

 

Distributed at promotional events, festivals, and local businesses.

postcard_back_mockup.png
shirt design_02.png
51651947_389055708536955_152978420885828

Of course, we wanted the instructors to look snazzy too!

 

The staff was pretty excited when the shirts finally arrived.

05_Laptop_edited.png

MindBody

Installing , programming, and modifying MindBody in order display cohesive branding, as well as reflect the client's desired structure was another major aspect of the project. Not only did it have to function in conjunction with the website, but it also served as an outline for the management structure co-developed with the client.

mobile_site_edited.png
mobile_site_edited.png

Google My Business

Creating, and managing AcroStrong's Google Business Profile was one of the most important tasks completed for this project. This allowed the studio to be found on Google Maps and connect with clients across Google platforms. Additionally, it allowed us to track and monitor how customers are interacting with AcroStrong on Google.

mobile_site_edited.png
IMG_4465.PNG
05_Laptop_edited.png
Screen Shot 2020-10-12 at 2.14.49 PM.jpe