Brief:

H&M Conscious is a new product line at H&M featuring sustainable, transparent  manufacturing processes. Given a basic clientele profile, conduct further research and develop an advertising campaign to promote the new line. The goal: convince eco-conscious millennials that H&M is a sustainably focused brand.

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Response:

H&M Conscious: Slowing Down Fast Fashion. Using #slowingdownfastfashion as a unifier, our campaign consists of a pop-up exhibition, opening event, fashion show, app, microsite, and posted advertising matching store window displays.