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Although AcroStrong was a client that required several different services, web design was one of the largest portions of work. This client was unique in that there was no existing content, everything needed to be built from the ground up.
AcroStrong needed an eCommerce site built in order to increase online sales, strengthen brand continuity online and offline, and serve as a community resource.
As an 'anything but conventional' movement space, a website was developed with just that strategy in mind; unconventional. This clean, modern design appeals to all, with thoughtful copy to reflect the edgy, silly, alternative, and radically accepting space. With a mix of beautiful and playful imagery, the website reflects the high level offerings with a no-ego attitude, as well as a sense of accessibility and friendliness.
As a multimedia artist and activist, Jordana needed a portfolio that could clearly express what it is exactly she creates. The challenge was telling her story in such a way that presents her work without putting her discipline in a box. The major needs for the website were to be able to clearly display her interests and abilities, show a variety of different kinds of work, and be adaptable in order for her to continue adding content.
The strategy used to build Jordana's portfolio followed a big picture funneled down to specifics structure. As you'll see on the home page, the first thing a viewer sees is simple bold text, the three pillars developed to describe overarching themes in Jordana's work. Further down, a longer description details Jordana's approach and skillset.
Additionally, the drop down Projects menu deliberately shows a page preview in order to help viewers instantly have a point of reference for unfamiliar project titles. Each project page also follows the same basic structure with room for customization to create consistency and make the introduction of additional work visually seamless and easy enough for Jordana to program herself.
EMILY LESINSKI, DPT
EMILY LESINSKI, DPT:
Emily approached in need of a website redesign. While her previous site had a clear list of offerings, it lacked and basic branding consistency, was extremely confusing to navigate, and needed a copy upgrade.
For this client, a set of brand guidelines were developed in order to help establish a sense of identity and differentiation. As an independent doctoral practice, a simple, clean, and bright color scheme and accompanying imagery reflect what is expected of a professional medical space. However, touches of color and an addition of images of Emily's practice prevent from feeling too sterile. Furthermore, concise and simple copy allows the user to feel empowered in managing their health and sits in line with Emily's collaborative treatment approach.
One major addition to the website was Emily's offerings as a movement teacher. This provided as a big influence on developing the brand as Emily moved from simply a Doctor of Physical Therapy, to an authority in the world of movement.
YOUR MOVEMENT SANCTUARY:
Your Movement Sanctuary (YMS) approached with the need for a semi-rebrand. Bought from the Yoga & Movement Sanctuary, YMS purchased both the physical studio as well as digital prescience with the desire to keep the clientele and community prescience while adding it's own unique tone and special class offerings.
Keeping with the same well-known color scheme, the new site included a cleaner, bolder font, change of copy to a more welcoming and creative tone, as well as UI upgrade for an efficient digital experience (which has become the primary touchpoint due to COVID-19).
DR. WILLIAM TENNEY:
The onset of COVID-19 prompted businesses to take a second look at their online prescience and optimize their digital capabilities. This client was no exception but proposed an interesting project: build a website suitable for a clientele averaging ages 50-80 years old.
As a medical practice, not only did this website have to very clearly and confidently display COVID-19 protocols in place, but it also had to be easy enough to navigate on both desktop and mobile for someone with extremely limited understanding of technology.
In response, a website was designed with strict UX/UI principles at the forefront. Designed with the fewest pages (and fewest clicks) possible, large font and high color contrast for easy viewing, very little to no use of symbols of any kind, and contact information formatted specifically for those who most commonly use a landline, pen, and paper to schedule their days.
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